Today, corporations are increasingly engaging packaging technology for security solutions to deter or eliminate counterfeiting, theft, and product diversion. Why now? Company executives now understand that the ROI for added brand security through packaging can make a significant positive impact on the current bottom line, while managing the risk associated with potential future lawsuits resulting from counterfeited products. In short, good corporate governance requires the protection of brand integrity throughout the supply chain for customers, stockholders, and distributors.
Though theft percentages vary widely by industry and product, industry-wide product theft losses vary from 2% - 10% of total sales. The pharmaceutical industry, for example, reports counterfeiting rates at 10% of total sales. Most significantly, the trend is a global increase in counterfeiting.
With new, previously unavailable packaging technology security solutions, your organization can reduce or eliminate your exposure by a comparatively small investment in packaging security and supply chain management solutions.
We can help. We have experienced personnel who have become experts on current and immerging brand security technologies. Look to us to help you select and implement packaging security and supply chain management solutions. We invite you to contact us to begin a partnership toward this important endeavor! |
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